Facebook, Twitter, MySpace represent the most successful social networks and are enjoying their glory days. They allow their users to manage their social contacts in a very simple way, be informed of news from friends and meet new people.

Facebook, for example, totally satisfies these needs, monitoring your friends’ updates, with a feed reader, or with customized applications.

Today Social networks focus on improving the services their softwares offer users to allow them to track their activities, those of their friends and maintain social contact.

It is fair to say that the present system satisfies one of the main requirements of an online user: social communication and possibility to create a virtual network of social contacts based on the exchange and reciprocal updating of users’ information.

Social networking was created as an evolution of online services during web 1.0 and so over time, it will again be subject to changes. What direction will it take?

According to the predictions of some experts the social network phenomenon will evolve in open web standards and will be defined by a search engine optimization that will allow a vertical search for people and social information.

Another element that will probably characterize the social network evolution is more attention to profile updating with a great consideration for privacy and the proper use of online advertising.

Facebook has already made a fundamental step in this direction. In fact after introducing Beacon, an advertising system that tracked users’ activities on other websites revealing them to online users in the friends’ list, Zuckeberg himself apologized to users following complaints and promised to improve the advertising system with a function that allows to disable it when not appreciated.

In important message that transpires from the above is that the social networking evolution is based on the satisfaction of users’ in terms of privacy respect and proper data management.

Ciaopeople social network is fully prepared for this evolution phase, as remarked by Fabio Cecaro, Ciaopeople Solution Architect, who anticipates interesting developments on the in project’s evolution: “What we are creating is not a utility for administrators to track users’ activities; it will simply help all users give life to their relations in the chat line. Thanks to a box, all users will be able to see the recent activities of their closest network.”

One of the main goals of social networking is the optimization of information exchange in relation to the number of users.

“The Ciaopeople team – adds Fabio Cecaro- aims, in fact, to realize a platform made up of the implementation of a series of architectural reflections, both on the front end side as well as the back end side, through a reshaping of database, processes, update algorithms, redundant systems and more.”
The plan involves granting each online user the possibility to check his/her statistics, users on chat line, forums, blogs, video uploading, images, galleries and give them a chance to search all of this information using simple keywords.

Among the several novelties Ciaopeople has in store for its users, Fabio Cecaro mentions a search engine optimization for multimedia portal elements, tools to manage user’s personal spaces, tools to invite friends (msn, etc…) and last but not least, network monitor systems.

“It’s better to face changes than succumb to them”, this is the motto of social networking that wants to be part of a web evolution. Ciaopeople definitely makes change its power in proposing a highly evolved social network.”

Simona Fiore

Magazine Editorial Staff

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