The time is almost here: in just a few days Qbr will become Ciao People.

What are we doing during the anxious wait?  Letting our community know about this change, or at least making them aware that something is about to happen.

And we’ve decided to do so in a unique way: Starting from today,  on www.qbr.it, every subscribor will be able to  to watch a short video that anticipates “the disappearance of Qbr. A video   created by “the jackall”, a young group of neapolitans, best known on the web for their parodies of famous movies. The intriguing and  exciting video  mimics Hollywood horror film previews.

Qbr is about to change its identity

Google’s AdSense for video program, whose public beta version was launched last February 21st on the blog InsideAdsense, uses two less intrusive formats of advertising, InVideo and text overlay ads.  The standardization of both could, in time, bring a preference of a less intrusive and more efficient kind of advertising as opposed to other forms such as pre-roll and post-roll.

Online advertising has imposed itself in a decisive manner in the last two years, as shown in the data report published by IAB, the Interactive Advertising Bureau, and by PwC, PricewaterhouseCooper. According to the report,  in 2006, the proceeds from advertising on the internet in the USA reached 16.9 billion dollars, a 35%