The growth and popularity of  social networking among European and Italian users is surprising, particularly because it is capable of encompassing 80%  of the activities an individual, ranging from work to pleasure. The selection of entertainment services offered is so vast that it has even  engaged the younger generations and children as well. According to Facebook, their users go online up to  5 times a day. These important data reflect our global, European and Italian society and should be considered cautiously, especially if they involve minors.  Where children and adolescents are concerned, it is without a doubt our obligation to guarantee  them a healthy and safe environment albeit virtual.
The high potential

After a long period of planning and development Ciaopeople is online. It is now time to reveal all of  the novelties of our social network, the result of months of teamwork.
The transition from a Qbr.it to Ciaopeople.com is not just a matter of name and image but a real leap in quality that is expressed in the creation of a new platform. The renaming and restyling will therefore accompany a substantial improvement and enrichment of the functionality of the social network.

Ciaopeople.com keeps the elements of Qbr.it that sealed its success intact, aimed towards the socialization of young people.

Ciaopeople is primarily a chat. Instant messaging is still the core of the social network: the

October 2007: Microsoft buys 1.6% of Facebook for a record amount of 240 million dollars. What was the path that brought a small university network to becoming a large business with over 600 employees?

Not everyone may know that the history of Facebook, originally  “the facebook.com, is closely linked to the founder of Napster: Sean Parker. The fate of the social network, indeed, changed when , soon after the launching of the portal in February 2004, Zuckerberg was contacted by Parker who joined the company,  becoming its President. The two met in New York and collaborated for over a year.
After only a few months Mr. Napster, thanks to his acquaintances, obtained a meeting

On the eve of the new platform going online, qbr.it  did not let us down and gave us enormous satisfaction. There will be 500 thousand switching from Qbr to Ciaopeople.

After the access peaks obtained by the magazine and the year of evolution of the entire portal, we are also celebrating half a million subscribers.

A new milestone that confirms the upward trend in social networking scanned at a rate of 100 thousand subscribers every 6 months: in just 2 years we have gone from 100 thousand to 500 thousand registered users.

A chat that was initiated along the streets of Naples, gathering consensus in Neapolitan youngsters and that soon turned into a real social network of

After publishing the statistics of Qbr Magazine, some Ciaoblog readers have contacted us , inquiring about data concerning the whole social network. To the request of publishing Qbr data, we  obediently respond with this post.
And besides being obedient we are also proud of the results achieved.
Qbr.it is proof that a product that is born naturally limited to  a given territory, is bound to spread to new markets if the formula works and if it works well for that  particular goal. Thus, even if the community has its roots in Parthenopean youth, this social network is becoming a italian reality, with subscribers from throughout the boot, and especially in Lazio, Lombardy and Emilia

Time may be your best friend if you work for an online magazine and you are the first to get the news . It so happened yesterday at Qbr Magazine: after the publication of “Naples boos Gigi d’Alessio” written by Luca Morieri immediately after the Pino Daniele concert on  July 8 in Plebiscito Square in Naples.

The news of the explosion of boos that the “new-melodic” singer received by the public in his hometown has had a national resonance, also thanks to the news channel Rai whose direct news coverage of the event did not report on the boos but jumped to an different coverage.

Qbr was the first to report the event

“How is it possible that my 75 year old aunt who lives in Florida is so much better at using modern technology and make it her own, than my aunt in Milan?” Asks Layla Pavone on Bling Bling Blog in regards to the concept of digital divide, a technology gap between those who are online and those who are offline.

Even though Wikipedia describes the digital divide as “the gap between those people with effective access to digital and information technology (Internet, personal computers) and those without access to it”, from our experience we have  learned that there is a big difference even within the same network with users who surf and those that

Thanks to blogs and social networking, Web 2.0 has made a two-fold transformation: not only has it changed the relationship between the media and the public which went from being  mere users to  active contributers but also,  it has allowed companies to have a more direct approach with customers. The newest frontier of marketing, conversational marketing represents the right tool for companies to take advantage of the “social” characteristics of the web and start a dialogue with consumers. The interview with Lois Kelly, author of the book “Beyond Buzz… The Next Generation of Word-of-Mouth Marketing” enlightens us on the enormous opportunities that conversational marketing offers companies allowing them to speak with