On the eve of the new platform going online, qbr.it  did not let us down and gave us enormous satisfaction. There will be 500 thousand switching from Qbr to Ciaopeople.

After the access peaks obtained by the magazine and the year of evolution of the entire portal, we are also celebrating half a million subscribers.

A new milestone that confirms the upward trend in social networking scanned at a rate of 100 thousand subscribers every 6 months: in just 2 years we have gone from 100 thousand to 500 thousand registered users.

A chat that was initiated along the streets of Naples, gathering consensus in Neapolitan youngsters and that soon turned into a real social network of

After publishing the statistics of Qbr Magazine, some Ciaoblog readers have contacted us , inquiring about data concerning the whole social network. To the request of publishing Qbr data, we  obediently respond with this post.
And besides being obedient we are also proud of the results achieved.
Qbr.it is proof that a product that is born naturally limited to  a given territory, is bound to spread to new markets if the formula works and if it works well for that  particular goal. Thus, even if the community has its roots in Parthenopean youth, this social network is becoming a italian reality, with subscribers from throughout the boot, and especially in Lazio, Lombardy and Emilia

Time may be your best friend if you work for an online magazine and you are the first to get the news . It so happened yesterday at Qbr Magazine: after the publication of “Naples boos Gigi d’Alessio” written by Luca Morieri immediately after the Pino Daniele concert on  July 8 in Plebiscito Square in Naples.

The news of the explosion of boos that the “new-melodic” singer received by the public in his hometown has had a national resonance, also thanks to the news channel Rai whose direct news coverage of the event did not report on the boos but jumped to an different coverage.

Qbr was the first to report the event

The time is almost here: in just a few days Qbr will become Ciao People.

What are we doing during the anxious wait?  Letting our community know about this change, or at least making them aware that something is about to happen.

And we’ve decided to do so in a unique way: Starting from today,  on www.qbr.it, every subscribor will be able to  to watch a short video that anticipates “the disappearance of Qbr. A video   created by “the jackall”, a young group of neapolitans, best known on the web for their parodies of famous movies. The intriguing and  exciting video  mimics Hollywood horror film previews.

Qbr is about to change its identity

Qbr.it changes. In form and in substance. Together with a new platform that will give our users new and more entertaining  features, the social network gets a new name and logo, specially designed for us by Sergio Esposito, art director of Nascar (the  Neapolitan Communication Company than ran the portal until 2007) and of infamous creativity.
It is in this context that Ciao People arises, the new identity of a community that already exists but will live through  extraordinary changes that make it more appealing, comfortable, and most of all bigger and more engaging.
We chose a name that was able to represent  the typical values that emphasize the concept of social network (socializing, friendship, community)

How do you conquer the 2.0 generation? This is the challenge that the team of editors of Qbr magazine face daily with appealing new objectives and proposals. Understanding  how to reach the  2.0 generation, how to interact with them and get their  interest is not an easy task, because their world is always suspended between the virtual and reality, varied and therefore complicated.

The great challenge that my colleagues and I tackle continuously, is to get  the community  involved with the contents of the Qbr magazine. The so called 2.0 generation is a target  of 15-30 year olds who live on the edge of both reality and the virtual world, and therefore represent a 

Web advertising and viral marketing: this is “MyBid on Qbr.” Four weeks of promotional campaigning on qbr.it, ur most successful social network. Objective: To launch through an exclusive use of the platform the new e-auction site.

On April 20th, Qbr.it launches ” Asta da Urlo“, a traditional web advertising stunt but technically designed to reach the hearts of the young men and women of Qbr, so absolutely unique. On pop ups and banners, in fact, appear zanzarina and lucamorris, two of the very first Qbr users and certainly the best known and most loved. Two young and fresh faces that identify our community, appealing to users with an amusing outlook and

Ciaopeople staff is pleased to announce a new milestone reached by Qbr.it:  400 thousand registered users and a constantly increasing trend that  rewards us for the  effort we put into  to the qbr  community.

In June 2006,  with Qbr, we celebrated 100 thousand subscribers in southern Italy. Since then the community has never ceased to grow at a constantly increasing rate: two hundred  thousand users in February 2007, three hundred  thousand in September, and today, only six months after reaching our last milestone, four hundred  thousand.

However,  our CEO, Gianluca Cozzolino, reminds us “we are only at the beginning of this great challenge” and he goes on to point out “what is significant  here is not  so