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Jul 01

Google Trifecta, an online seminar not to be missed

2008 at 9,48 autore published by ciaopeople

Sometimes we must act before thinking.

Precisely for this reason it is necessary to immediately proceed with subscription to the online seminar:

Google Trifecta
Tuesday, July 8, 17.00 (Italian time)

An event that brings  together all of our development teams:

1.  Google Webmaster Tools
2. Google Analytics
3. Google Website Optimizer

to present the use of these  well known instruments, introduce the latest features and illustrate how they interact to their fullest potential.

Of course, as with any respectable seminar, participants will have the opportunity to  interact with the developers. Even during the registration phase one may propose a topic or ask a question (in my registration I requested an explanation  on the mysteries  involved in the management of a large number

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Jun 16

In this document I introduce and analyze the new Google algorithm for the indexing and ranking of images. I believe this issue to be crucial considering the increasing number of search engines and that being introduced by Google, it is a real revolution in the field of image search.
These  two points are in some way the problem that Image Rank (IR) intends to address and resolve. The existing algorithms on which, for example, the Google Image search system is based do not involve  in any way the reading of the Image. Currently indexing of images is  exclusively based on certain factors (filename, alt tags, text adjacent to, etc..) that are not

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Apr 21

The most recent one was Ethan Beard. The others are Sheryl Sandberg, Justin Rosenstein, Gideon and Benjamin Yu Ling. The Director of the Department Social Media is the latest illustrious ex employee  of Google now sitting behind a Facebook desk.
 
Five super managers, an unknown number of employees and a single action: bid farewell to the Mountain View Company and a embark on brand new start at the social network founded by Mark Zuckerberg.

The situation  appears awkward  and consistent and some are talking   about Google  suffering from a ” Facebook problem“. Ironically, a few years ago Google itself had been the protagonist of a similar ordeal, but on the opposite side,

[...] Keep reading
Apr 10

Opensocial: we tell you about Google Hackathon in London

2008 at 14,30 autore published by ciaopeople

What are the social network giants of the world doing all gathered in the conference room of the British Telecom in London? Easy: they are revolutionizing the internet. On April 6th 2008 Google organized a one-day hackathon (a hack-marathon) for its project Opensocial (see the previous post). As Ciaopeople’s application development manager I attended the conference, and despite all the beer provided by Google, I am still able to talk about it. London, with its 300 languages, dozens of ethnicities and 20 underground lines thickly interconnected, is the perfect city for such a gathering.

Opensocial Google’s Blog reported:

The event will start at 11am and go as long as people can still type. We’ll provide

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Mar 28

Yahoo, MySpace and Google have launched OpenSocial Foundation, a non-profit private organization that promotes the development of open and extensible specifications for social networking APIs.
OpenSocial Foundation is a clear example of how the “flatting” process of the world is developing in a very fast way and involving the social networking. Thanks to new technologies and to internet the world has been transformed from round into flat, encouraging the cooperation among people who live even in the most remote places of the planet and allowing them to interact and to work at the same projects.
The concept of community that shares the same tools and that is capable of implementing and standardizing

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Mar 17

The  European Commission has granted its unconditional  approval to Google’s 3.1 billion acquisition of DoubleClick.  The agreement between DoubleClick and Google just might mark a turning point for online advertising, giving way to  new scenarios and redefining the power configuration of  this sector

The agreement between Google and DoubleClick, which took place after the endorsement of the European Commission, represents a decisive moment in online advertising as it represents the merging of  DoubleClick, the last heir of  web1.0, and Google, one of the most powerful companies of web2.0.

An interesting perspective on this extremely important merge and its consequences on the market of online advertising  is offered by Tim O’ Reilly, “What Is

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Mar 03

Google’s AdSense for video program, whose public beta version was launched last February 21st on the blog InsideAdsense, uses two less intrusive formats of advertising, InVideo and text overlay ads.  The standardization of both could, in time, bring a preference of a less intrusive and more efficient kind of advertising as opposed to other forms such as pre-roll and post-roll.

Online advertising has imposed itself in a decisive manner in the last two years, as shown in the data report published by IAB, the Interactive Advertising Bureau, and by PwC, PricewaterhouseCooper. According to the report,  in 2006, the proceeds from advertising on the internet in the USA reached 16.9 billion dollars, a 35%

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Feb 12

Microsoft Corp’s $44, 6 billion bid to acquire Yahoo! has shaken the international web world. Unpredictable and surprising changes in strategy in the still yet to end game, and the hypotheses on possible scenarios that may result from such a financial operation, are quite disconcerting, especially considering the possibility of the suppression of one of Internet’s best peculiarities: freedom.

Microsoft took advantage of Yahoo’s! moment of weakness to come forward with a proposal to acquire Filo and Yang’s company with a $44,6 billion bid, equivalent to $31 per share.

The motivation behind the Hi-Tech giant Redmond’s take-over bid was to definitely limit Google’s power or at least to represent a strong competitor for the High-Tech giant

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