Interaction and sharing: these have become the web’s keywords.
A totally new way to conceive Internet where the center of the world is ‘you’. User? Surfer? Consumer? Not anymore, or at least, not only. Surfing the net is no longer limited to benefiting from “institutional” contents, chatting and checking your email; today internet denotes social network, blog, wiki, vod and podcasting. This allows anyone who can operate a mouse, to publish his/her contents, comment on someone else’s, be responsible for their circulation, start social relations based on common interests, exchange ideas, knowledge, audio and video files.

The Web has been headed in the last few years, in a very precise direction: web 2.0