Social networking  has become a personal issue; or more precisely, a question of data and personal information. Billions of names, last names and addresses included in the appropriate registration forms and many life stories written in blogs and gathered on servers around the world. The problem of the diffusion of personal identity becomes increasingly impressive and goes hand in hand with the increase of  social networking of every kind scattered throughout the internet.

On the one hand we have the eternal problem of advertising.

Internet collects an increasing amount of advertising. Rupert Murdoch, who acquired MySpace in 2005, seems convinced to be able to attract the same  audience, in terms of numbers,

The  European Commission has granted its unconditional  approval to Google’s 3.1 billion acquisition of DoubleClick.  The agreement between DoubleClick and Google just might mark a turning point for online advertising, giving way to  new scenarios and redefining the power configuration of  this sector

The agreement between Google and DoubleClick, which took place after the endorsement of the European Commission, represents a decisive moment in online advertising as it represents the merging of  DoubleClick, the last heir of  web1.0, and Google, one of the most powerful companies of web2.0.

An interesting perspective on this extremely important merge and its consequences on the market of online advertising  is offered by Tim O’ Reilly, “What Is

Google’s AdSense for video program, whose public beta version was launched last February 21st on the blog InsideAdsense, uses two less intrusive formats of advertising, InVideo and text overlay ads.  The standardization of both could, in time, bring a preference of a less intrusive and more efficient kind of advertising as opposed to other forms such as pre-roll and post-roll.

Online advertising has imposed itself in a decisive manner in the last two years, as shown in the data report published by IAB, the Interactive Advertising Bureau, and by PwC, PricewaterhouseCooper. According to the report,  in 2006, the proceeds from advertising on the internet in the USA reached 16.9 billion dollars, a 35%

Facebook, Twitter, MySpace represent the most successful social networks and are enjoying their glory days. They allow their users to manage their social contacts in a very simple way, be informed of news from friends and meet new people.

Facebook, for example, totally satisfies these needs, monitoring your friends’ updates, with a feed reader, or with customized applications.

Today Social networks focus on improving the services their softwares offer users to allow them to track their activities, those of their friends and maintain social contact.

It is fair to say that the present system satisfies one of the main requirements of an online user: social communication and possibility to create a virtual network of

Let’ take a moment and consider the importance of the Google partnership for Qbr: an interview with Gianluca Cozzolino, published on October 4th on the Italian Google AdSense Blog, presents not only an opportunity to describe Qbr experience with AdSense’s “contextual advertising” , but also a chance to recount three years of cooperation with Google.

AdSense is a new and innovative advertising program made available by Google to web publishers since 2003.
It allows publishing ads and banners on websites, thanks to a program that makes the advertising contextual: the ads that appear to internet users occupy little space and pertain to single pages subjects, guaranteeing a high click potential. This way the