Google’s AdSense for video program, whose public beta version was launched last February 21st on the blog InsideAdsense, uses two less intrusive formats of advertising, InVideo and text overlay ads.  The standardization of both could, in time, bring a preference of a less intrusive and more efficient kind of advertising as opposed to other forms such as pre-roll and post-roll.

Online advertising has imposed itself in a decisive manner in the last two years, as shown in the data report published by IAB, the Interactive Advertising Bureau, and by PwC, PricewaterhouseCooper. According to the report,  in 2006, the proceeds from advertising on the internet in the USA reached 16.9 billion dollars, a 35%

Let’ take a moment and consider the importance of the Google partnership for Qbr: an interview with Gianluca Cozzolino, published on October 4th on the Italian Google AdSense Blog, presents not only an opportunity to describe Qbr experience with AdSense’s “contextual advertising” , but also a chance to recount three years of cooperation with Google.

AdSense is a new and innovative advertising program made available by Google to web publishers since 2003.
It allows publishing ads and banners on websites, thanks to a program that makes the advertising contextual: the ads that appear to internet users occupy little space and pertain to single pages subjects, guaranteeing a high click potential. This way the