Time may be your best friend if you work for an online magazine and you are the first to get the news . It so happened yesterday at Qbr Magazine: after the publication of “Naples boos Gigi d’Alessio” written by Luca Morieri immediately after the Pino Daniele concert on  July 8 in Plebiscito Square in Naples.

The news of the explosion of boos that the “new-melodic” singer received by the public in his hometown has had a national resonance, also thanks to the news channel Rai whose direct news coverage of the event did not report on the boos but jumped to an different coverage.

Qbr was the first to report the event that has intrigued many Italians. Our article was printed  already by the early hours of the night and was rewarded with thousands of hits. 15,000 in a single day. Most of them do not come from our community, though both Neapolitan songwriters are much appreciated, but from search engines.

The success of July 9, however, is nothing but the fruit of the work we are doing and that, for a year now, tends towards a continuous improvement of the magazine in terms of quality of news and number of visits.

On the one hand, we try to calibrate our body of information to our young target, we provide our users with news they want to read, we facilitate the reading of the most challenging topics as current events  and politics, encourage reading with a rich multimedia of  photo and video.

On the other hand  we aim for external visits from search engines: here timeliness and a look at SEO in the drafting of articles were essential for growth that in a single year has increased from about 800 daily visits to 20,000 visits per day, of which 6,000 from Google.

Qbr.it, after about 5 years after its birth, is a reality of  90,000 visits per day. The magazine, born just over a year ago, allows to reach a total of about 100,000 visits daily for our social network which is now only a few days from a new beginning with Ciaopeople.com.

Claudia Saputo
Press Office Ciaopeople

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