Web advertising and viral marketing: this is “MyBid on Qbr.” Four weeks of promotional campaigning on qbr.it, ur most successful social network. Objective: To launch through an exclusive use of the platform the new e-auction site.

On April 20th, Qbr.it launches ” Asta da Urlo“, a traditional web advertising stunt but technically designed to reach the hearts of the young men and women of Qbr, so absolutely unique. On pop ups and banners, in fact, appear zanzarina and lucamorris, two of the very first Qbr users and certainly the best known and most loved. Two young and fresh faces that identify our community, appealing to users with an amusing outlook and dependability. Though unconventional, the testimonials are certainly successful.

Qbr.it continues the campaign with a contest, organized by Ciaopeople, exclusively for the young peoples of the community: the 30 users who, between May 7 and 9, receive the highest number of bolts of lightning win a 20 euro bonus to participate in an e-auction open exclusively to the winners of the competition. The formula of the competition involving bolts of lightning, represents a tested and successful aspect of our social network and will be for the first time used for promotional purposes.

Alongside the exclusive use of Qbr.it for the promotion of the website, is a support service provided by Qbr Magazine: sponsored links and 6 themed editorials will help targeted users get acquainted with the concept of reverse e-auction.

Banners and exceptional testimonials that involve the community, an intriguing competition offering our customers an exclusive channel, for obtain information and guidance for their first purchase through a new mechanism: “MyBid on Qbr” is the realization of a web advertising campaign that flows into viral marketing, able, in our opinion, to take advantage of the characteristics of the platform that hosts it.

Thanks to competition and ad hoc testimonials chosen within Qbr, the service and products offered by our clients are associated to the recreational aspect of our community, while the information services provided by the magazine ensure integrity and reliability in regards to the purchasing mechanisms.
In the eyes of a young and such a strongly loyalized target, positive feedback, in terms of image, is a given: a fondness for the brand name and a positive predisposition towards the service give rise to new subscriptions and thus to new potential buyers.

Claudia Saputo
Ciaopeople Staff

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