The time is almost here: in just a few days Qbr will become Ciao People.

What are we doing during the anxious wait?  Letting our community know about this change, or at least making them aware that something is about to happen.

And we’ve decided to do so in a unique way: Starting from today,  on www.qbr.it, every subscribor will be able to  to watch a short video that anticipates “the disappearance of Qbr. A video   created by “the jackall”, a young group of neapolitans, best known on the web for their parodies of famous movies. The intriguing and  exciting video  mimics Hollywood horror film previews.

Qbr is about to change its identity completely:  a new name and logo, a new platform, new design and new features. The community will expand through a portal directed towards expanding its  geographic horizons.
But in the transition what is most important to us is that our currently subscribed Qbr users, who chat every day, meet new and old friends online and read our magazine, proclaming the success of our work, are positively affected by these changes and excited at the idea of Ciao People, a renewed community that is  better and more entertaining.

The video with which we intend to attract the attention of our young viewers starting from today,  in an attempt to making them sweat it out for a few days,  is only the first step towards a viral marketing  action that will end when the new platform is activated online: only then will the  whole story be known…

Claudia Saputo
Press Office Ciaopeople

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