Web advertising and viral marketing: this is “MyBid on Qbr.” Four weeks of promotional campaigning on qbr.it, ur most successful social network. Objective: To launch through an exclusive use of the platform the new e-auction site.

On April 20th, Qbr.it launches ” Asta da Urlo“, a traditional web advertising stunt but technically designed to reach the hearts of the young men and women of Qbr, so absolutely unique. On pop ups and banners, in fact, appear zanzarina and lucamorris, two of the very first Qbr users and certainly the best known and most loved. Two young and fresh faces that identify our community, appealing to users with an amusing outlook and

The  European Commission has granted its unconditional  approval to Google’s 3.1 billion acquisition of DoubleClick.  The agreement between DoubleClick and Google just might mark a turning point for online advertising, giving way to  new scenarios and redefining the power configuration of  this sector

The agreement between Google and DoubleClick, which took place after the endorsement of the European Commission, represents a decisive moment in online advertising as it represents the merging of  DoubleClick, the last heir of  web1.0, and Google, one of the most powerful companies of web2.0.

An interesting perspective on this extremely important merge and its consequences on the market of online advertising  is offered by Tim O’ Reilly, “What Is

Google’s AdSense for video program, whose public beta version was launched last February 21st on the blog InsideAdsense, uses two less intrusive formats of advertising, InVideo and text overlay ads.  The standardization of both could, in time, bring a preference of a less intrusive and more efficient kind of advertising as opposed to other forms such as pre-roll and post-roll.

Online advertising has imposed itself in a decisive manner in the last two years, as shown in the data report published by IAB, the Interactive Advertising Bureau, and by PwC, PricewaterhouseCooper. According to the report,  in 2006, the proceeds from advertising on the internet in the USA reached 16.9 billion dollars, a 35%

Let’ take a moment and consider the importance of the Google partnership for Qbr: an interview with Gianluca Cozzolino, published on October 4th on the Italian Google AdSense Blog, presents not only an opportunity to describe Qbr experience with AdSense’s “contextual advertising” , but also a chance to recount three years of cooperation with Google.

AdSense is a new and innovative advertising program made available by Google to web publishers since 2003.
It allows publishing ads and banners on websites, thanks to a program that makes the advertising contextual: the ads that appear to internet users occupy little space and pertain to single pages subjects, guaranteeing a high click potential. This way the