The most recent one was Ethan Beard. The others are Sheryl Sandberg, Justin Rosenstein, Gideon and Benjamin Yu Ling. The Director of the Department Social Media is the latest illustrious ex employee  of Google now sitting behind a Facebook desk.
 
Five super managers, an unknown number of employees and a single action: bid farewell to the Mountain View Company and a embark on brand new start at the social network founded by Mark Zuckerberg.

The situation  appears awkward  and consistent and some are talking   about Google  suffering from a ” Facebook problem“. Ironically, a few years ago Google itself had been the protagonist of a similar ordeal, but on the opposite side,

What are the social network giants of the world doing all gathered in the conference room of the British Telecom in London? Easy: they are revolutionizing the internet. On April 6th 2008 Google organized a one-day hackathon (a hack-marathon) for its project Opensocial (see the previous post). As Ciaopeople’s application development manager I attended the conference, and despite all the beer provided by Google, I am still able to talk about it. London, with its 300 languages, dozens of ethnicities and 20 underground lines thickly interconnected, is the perfect city for such a gathering.

Opensocial Google’s Blog reported:

The event will start at 11am and go as long as people can still type. We’ll provide

Social networks represent the largest catchment areas that every company would like to have at its disposal to achieve the highest profits possible. In this post we will review some of the history and monetization tools starting with the two most powerful social networks, MySpace and Facebook.
The monetization of social networking is a topic of current interest, considering the high number of social platforms that has developed over the last two years and especially in view of exponential growth of users.
The question that social networks most likely had to answer before venturing into the difficult task of achieving a profit, had to have been: “how can the average user be involved

Yahoo, MySpace and Google have launched OpenSocial Foundation, a non-profit private organization that promotes the development of open and extensible specifications for social networking APIs.
OpenSocial Foundation is a clear example of how the “flatting” process of the world is developing in a very fast way and involving the social networking. Thanks to new technologies and to internet the world has been transformed from round into flat, encouraging the cooperation among people who live even in the most remote places of the planet and allowing them to interact and to work at the same projects.
The concept of community that shares the same tools and that is capable of implementing and standardizing

Social networking  has become a personal issue; or more precisely, a question of data and personal information. Billions of names, last names and addresses included in the appropriate registration forms and many life stories written in blogs and gathered on servers around the world. The problem of the diffusion of personal identity becomes increasingly impressive and goes hand in hand with the increase of  social networking of every kind scattered throughout the internet.

On the one hand we have the eternal problem of advertising.

Internet collects an increasing amount of advertising. Rupert Murdoch, who acquired MySpace in 2005, seems convinced to be able to attract the same  audience, in terms of numbers,

Microsoft Corp’s $44, 6 billion bid to acquire Yahoo! has shaken the international web world. Unpredictable and surprising changes in strategy in the still yet to end game, and the hypotheses on possible scenarios that may result from such a financial operation, are quite disconcerting, especially considering the possibility of the suppression of one of Internet’s best peculiarities: freedom.

Microsoft took advantage of Yahoo’s! moment of weakness to come forward with a proposal to acquire Filo and Yang’s company with a $44,6 billion bid, equivalent to $31 per share.

The motivation behind the Hi-Tech giant Redmond’s take-over bid was to definitely limit Google’s power or at least to represent a strong competitor for the High-Tech giant

Facebook, Twitter, MySpace represent the most successful social networks and are enjoying their glory days. They allow their users to manage their social contacts in a very simple way, be informed of news from friends and meet new people.

Facebook, for example, totally satisfies these needs, monitoring your friends’ updates, with a feed reader, or with customized applications.

Today Social networks focus on improving the services their softwares offer users to allow them to track their activities, those of their friends and maintain social contact.

It is fair to say that the present system satisfies one of the main requirements of an online user: social communication and possibility to create a virtual network of

Interaction and sharing: these have become the web’s keywords.
A totally new way to conceive Internet where the center of the world is ‘you’. User? Surfer? Consumer? Not anymore, or at least, not only. Surfing the net is no longer limited to benefiting from “institutional” contents, chatting and checking your email; today internet denotes social network, blog, wiki, vod and podcasting. This allows anyone who can operate a mouse, to publish his/her contents, comment on someone else’s, be responsible for their circulation, start social relations based on common interests, exchange ideas, knowledge, audio and video files.

The Web has been headed in the last few years, in a very precise direction: web 2.0