Latest posts

Jul 03

Finally, Adobe has announced that they have been sitting around a table with Google and Yahoo with the aim of “opening” the contents of the Flash SWF files to the public.
The 2 search engines will have the technology of Adobe Flash Player through which they will be able to  access any type of information contained in this file type.

The index of the file contents  in Flash at the moment presents several limitations, including:

1. flash files are seen as elements / distinct pages simply linked to  the page that contains them and are completely independent from the context of the page.

2. links are seen by search engines as simple URLs  and so

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Jul 01

Google Trifecta, an online seminar not to be missed

2008 at 9,48 autore published by ciaopeople

Sometimes we must act before thinking.

Precisely for this reason it is necessary to immediately proceed with subscription to the online seminar:

Google Trifecta
Tuesday, July 8, 17.00 (Italian time)

An event that brings  together all of our development teams:

1.  Google Webmaster Tools
2. Google Analytics
3. Google Website Optimizer

to present the use of these  well known instruments, introduce the latest features and illustrate how they interact to their fullest potential.

Of course, as with any respectable seminar, participants will have the opportunity to  interact with the developers. Even during the registration phase one may propose a topic or ask a question (in my registration I requested an explanation  on the mysteries  involved in the management of a large number

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Jun 16

In this document I introduce and analyze the new Google algorithm for the indexing and ranking of images. I believe this issue to be crucial considering the increasing number of search engines and that being introduced by Google, it is a real revolution in the field of image search.
These  two points are in some way the problem that Image Rank (IR) intends to address and resolve. The existing algorithms on which, for example, the Google Image search system is based do not involve  in any way the reading of the Image. Currently indexing of images is  exclusively based on certain factors (filename, alt tags, text adjacent to, etc..) that are not

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Apr 16

SEO: a likely reality

2008 at 9,08 autore published by ciaopeople

A large scale diffusion of search engines, essential tools for surfing the Internet, makes SEO (search engine optimization) a core activity for the growth of any web business.
In view of this simple observation the Qbr.it staff has assessed SEO activities as  a concrete opportunity to expand our community.
However, it is no secret that the engine behind just one plain white page containing a “text box”, a “search” bottom and the word GOOGLE, is anything but simple.
 Each individual research, even the most trivial request for information, is backed by  complex mechanisms that allow to retrieve almost instantly  a list (SERP), that may even  contain millions of results,  ordered on the basis of

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