One of the most interesting changes that is effecting the social networks market is due to some multinationals that have altered the classic concept of advertising with a series of marketing strategies.

In the landscape of social networks, the monetization model is currently well-defined, and the main elements are:
• Advertising
• Sponsorship
• Partnership
• Micropayments
• Subscriptions to premium services

Even though the phenomenon of social networks has reached global dimensions, the leading companies in the field, Facebook and Myspace are struggling to reach turnover objectives. In particular, Myspace, has failed to achieve the 1 billion dollar turnover for 2008, although in 2006 it signed a three-year arrangement with Google for a total of 900 million