May
29
From Qbr to Ciaopeople: changing the name, what an effort! Interview with Sergio Esposito
2008 at 9,38
published by ciaopeople
Qbr.it changes. In form and in substance. Together with a new platform that will give our users new and more entertaining features, the social network gets a new name and logo, specially designed for us by Sergio Esposito, art director of Nascar (the Neapolitan Communication Company than ran the portal until 2007) and of infamous creativity.
It is in this context that Ciao People arises, the new identity of a community that already exists but will live through extraordinary changes that make it more appealing, comfortable, and most of all bigger and more engaging.
We chose a name that was able to represent the typical values that emphasize the concept of social network (socializing, friendship, community)
IT Ciaoblog