How do you conquer the 2.0 generation? This is the challenge that the team of editors of Qbr magazine face daily with appealing new objectives and proposals. Understanding  how to reach the  2.0 generation, how to interact with them and get their  interest is not an easy task, because their world is always suspended between the virtual and reality, varied and therefore complicated.

The great challenge that my colleagues and I tackle continuously, is to get  the community  involved with the contents of the Qbr magazine. The so called 2.0 generation is a target  of 15-30 year olds who live on the edge of both reality and the virtual world, and therefore represent a