Qbr.it changes. In form and in substance. Together with a new platform that will give our users new and more entertaining  features, the social network gets a new name and logo, specially designed for us by Sergio Esposito, art director of Nascar (the  Neapolitan Communication Company than ran the portal until 2007) and of infamous creativity.
It is in this context that Ciao People arises, the new identity of a community that already exists but will live through  extraordinary changes that make it more appealing, comfortable, and most of all bigger and more engaging.
We chose a name that was able to represent  the typical values that emphasize the concept of social network (socializing, friendship, community)

How do you conquer the 2.0 generation? This is the challenge that the team of editors of Qbr magazine face daily with appealing new objectives and proposals. Understanding  how to reach the  2.0 generation, how to interact with them and get their  interest is not an easy task, because their world is always suspended between the virtual and reality, varied and therefore complicated.

The great challenge that my colleagues and I tackle continuously, is to get  the community  involved with the contents of the Qbr magazine. The so called 2.0 generation is a target  of 15-30 year olds who live on the edge of both reality and the virtual world, and therefore represent a 

Web advertising and viral marketing: this is “MyBid on Qbr.” Four weeks of promotional campaigning on qbr.it, ur most successful social network. Objective: To launch through an exclusive use of the platform the new e-auction site.

On April 20th, Qbr.it launches ” Asta da Urlo“, a traditional web advertising stunt but technically designed to reach the hearts of the young men and women of Qbr, so absolutely unique. On pop ups and banners, in fact, appear zanzarina and lucamorris, two of the very first Qbr users and certainly the best known and most loved. Two young and fresh faces that identify our community, appealing to users with an amusing outlook and

Thanks to blogs and social networking, Web 2.0 has made a two-fold transformation: not only has it changed the relationship between the media and the public which went from being  mere users to  active contributers but also,  it has allowed companies to have a more direct approach with customers. The newest frontier of marketing, conversational marketing represents the right tool for companies to take advantage of the “social” characteristics of the web and start a dialogue with consumers. The interview with Lois Kelly, author of the book “Beyond Buzz… The Next Generation of Word-of-Mouth Marketing” enlightens us on the enormous opportunities that conversational marketing offers companies allowing them to speak with