Web advertising and viral marketing: this is “MyOffer on Qbr.” Four weeks of promotional campaigning on  qbr.it, ur most successful social network. Objective:  To launch through an exclusive use of the platform, myoffer.it, the new e-auction site of Internetservice srl.

On April 20th,  Qbr.it  launches ” Asta da Urlo“, a traditional web advertising stunt but technically designed to reach the hearts of the  young men and women of Qbr, so absolutely unique. On pop ups and banners, in fact, appear zanzarina and lucamorris, two of the very first Qbr users and certainly the best known and most loved. Two young and fresh faces that identify our community, appealing to users with an

Thanks to blogs and social networking, Web 2.0 has made a two-fold transformation: not only has it changed the relationship between the media and the public which went from being  mere users to  active contributers but also,  it has allowed companies to have a more direct approach with customers. The newest frontier of marketing, conversational marketing represents the right tool for companies to take advantage of the “social” characteristics of the web and start a dialogue with consumers. The interview with Lois Kelly, author of the book “Beyond Buzz… The Next Generation of Word-of-Mouth Marketing” enlightens us on the enormous opportunities that conversational marketing offers companies allowing them to speak with

The most recent one was Ethan Beard. The others are Sheryl Sandberg, Justin Rosenstein, Gideon and Benjamin Yu Ling. The Director of the Department Social Media is the latest illustrious ex employee  of Google now sitting behind a Facebook desk.
 
Five super managers, an unknown number of employees and a single action: bid farewell to the Mountain View Company and a embark on brand new start at the social network founded by Mark Zuckerberg.

The situation  appears awkward  and consistent and some are talking   about Google  suffering from a ” Facebook problem“. Ironically, a few years ago Google itself had been the protagonist of a similar ordeal, but on the opposite side,

A large scale diffusion of search engines, essential tools for surfing the Internet, makes SEO (search engine optimization) a core activity for the growth of any web business.
In view of this simple observation the Qbr.it staff has assessed SEO activities as  a concrete opportunity to expand our community.
However, it is no secret that the engine behind just one plain white page containing a “text box”, a “search” bottom and the word GOOGLE, is anything but simple.
 Each individual research, even the most trivial request for information, is backed by  complex mechanisms that allow to retrieve almost instantly  a list (SERP), that may even  contain millions of results,  ordered on the basis of

What are the social network giants of the world doing all gathered in the conference room of the British Telecom in London? Easy: they are revolutionizing the internet. On April 6th 2008 Google organized a one-day hackathon (a hack-marathon) for its project Opensocial (see the previous post). As Ciaopeople’s application development manager I attended the conference, and despite all the beer provided by Google, I am still able to talk about it. London, with its 300 languages, dozens of ethnicities and 20 underground lines thickly interconnected, is the perfect city for such a gathering.

Opensocial Google’s Blog reported:

The event will start at 11am and go as long as people can still type. We’ll provide

Social networks represent the largest catchment areas that every company would like to have at its disposal to achieve the highest profits possible. In this post we will review some of the history and monetization tools starting with the two most powerful social networks, MySpace and Facebook.
The monetization of social networking is a topic of current interest, considering the high number of social platforms that has developed over the last two years and especially in view of exponential growth of users.
The question that social networks most likely had to answer before venturing into the difficult task of achieving a profit, had to have been: “how can the average user be involved